The rise of Fintechs (true) and some nonsensical conclusions you can reuse in presentations…

I would like to share with you the conclusions of some (not) in depth analysis I have conducted, all supported by graphs (i.e. it must be true).

2015, the Fintech year?

The above graph shows the rise in searches on google involving the word “Fintech”. That’s a truly remarkable graph, illustrating the increase in interest for Fintechs during the course of 2015, the word itself appearing as early as 2006. It will be interesting to see the trend in 2016.

Verdict: conclusive

Will digital transformation of big banks manage to fend off the threat of disruption?


It seems that in 2015, according to google searches, Digital transformation has succeeded in fighting off disruption.

Maybe not..

Apologies, actually it seems that even with the numerous digital transformation initiatives the threat of Fintechs cannot be fended off…

Verdict: inconclusive

And finally the rise in Fintech & Design thinking…

Verdict: conclusive

4 (serious) conclusions..

As Linkedin hasn’t yet completed its transformation into a wannabe Facebook, I feel I have to draw some serious conclusions, so here we go.

There are three kinds of lies: lies, damned lies, and statistics

  1.  Interest in Fintechs  has increased exponentially in 2015
  2. Interest in design thinking has been growing steadily since 2009
  3. We should beware these stats presented regularly to us internally or in the business press to support a specific article/point of view. Without details on the methodology, they tend to be meaningless
  4. Google trends can be fun…


Hakim is a consultant on digital product management, strategy,  proposition development and transformation in Fintech and retail banking. He led mobile strategy and product at Lloyds Banking Group. More recently he was in charge of digital strategy and propositions for small business at RBS. He is also CEO  @Diune, makers of Piktures, the best way to enjoy your photos on a smartphone, and founder @FrenchDigital